With so many SEO tips online, people forget that the basics are just as important. Without the right base, it would take a lot of links and authority to rank. The recent focus on content and content quality has people putting more effort into writing at the expense of everything…

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We have known for some time now that page speed affects rankings on Google. However, now Google announced that ranking speed will be a factor for its upcoming mobile-first index. Currently searches from mobile phones still pulls content from the primary Google index. Going forward, all search results will pull…

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The smartphone revolutionized how apps and page design apply to a smaller screen. Unfortunately, not everyone gets it right. There are hundreds of thousands of apps that look terrible and are a nightmare to use. The problem is the complexity of most apps. Site and app designers try to mimic…

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One of the issues with many content marketing strategies is that while they state very specific objectives, none of them defines success clearly. The first step in addressing this issue is to look at the goals of the campaign. Clearly defined goals make it easier to define targets and see…

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Responsive design was one of the best things to come out of the development of the smartphone. It was devised to ensure that a single design could be used for a multi-resolution environment.  However, if not done properly, responsive design can have some issues. Here are a few tips to…

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When anyone refers to cloud computing, they assume that it means that it is something that runs on a system on the internet. While that is not wrong, it is much broader than that. It is not restricted to the type of hardware or the location that it runs, but…

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Back in 2010, then head of Google’s webspam team Matt Cutts finally revealed that site loading speed had been made a ranking factor. Sadly, we still experience loading websites that are slow and take forever to load. You can avoid that fate for your website by taking one or all…

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Basic link building is easy. There are some well known, although not particularly effective tactics that almost everyone does now. Getting content written and posting them on article sites is one. Guest posting is another, although Google has said that it is the same thing as paying for a link…

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