One of the issues with many content marketing strategies is that while they state very specific objectives, none of them defines success clearly. The first step in addressing this issue is to look at the goals of the campaign. Clearly defined goals make it easier to define targets and see…

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Responsive design was one of the best things to come out of the development of the smartphone. It was devised to ensure that a single design could be used for a multi-resolution environment.  However, if not done properly, responsive design can have some issues. Here are a few tips to…

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When anyone refers to cloud computing, they assume that it means that it is something that runs on a system on the internet. While that is not wrong, it is much broader than that. It is not restricted to the type of hardware or the location that it runs, but…

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Back in 2010, then head of Google’s webspam team Matt Cutts finally revealed that site loading speed had been made a ranking factor. Sadly, we still experience loading websites that are slow and take forever to load. You can avoid that fate for your website by taking one or all…

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Basic link building is easy. There are some well known, although not particularly effective tactics that almost everyone does now. Getting content written and posting them on article sites is one. Guest posting is another, although Google has said that it is the same thing as paying for a link…

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WordPress is one of, if not the most popular publishing platforms online. At last count it was to power around 30% of all websites. That’s quite an achievement when we consider how many websites the internet has in total. One of the reasons for its popularity is the ease of…

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One of the biggest design headaches from the recent past has been due to what is known as the multi screen problem. There are too many devices with different screen sizes to design for. Designers would create multiple designs just to cover the main three form factors (phone, tablet, computer)…

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Images, and Google image search are both very good sources of traffic for a lot of bloggers. It starts with a visitor looking for an image and then ending up on the blog. This is where image optimization comes in. When properly optimized your images will appear in Google image…

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