At the beginning, when first starting a website (or blog), everyone chooses the cheapest form of hosting available. It would be wasteful to pay for capacity you will not use, but there might come a time when growth will mean that you will not be able to sustain traffic levels…
Web Design Tips
Site owners should need no convincing to work on site-performance. Google already uses site speed as a ranking signal, and with the upcoming mobile first index, loading speed will be more important. Unfortunately, according to a study Doubleclick, webmasters still don’t prioritize speed, especially for mobile sites: “Unfortunately, based on…
The modern website is a completely different beast to a site from just a couple of years ago. People have very different expectations, and there are some basic minimums a website needs to remain credible and competitive. Here are some of the basic requirements your website should satisfy: Navigation The…
It is official, from July 2018, page load speed will become a ranking factor in mobile search. This change, called the “Speed Update” will start off with only a small percentage of search queries. However, as with other Google Search changes, will probably hit the full index soon after. The…
When you have duplicate content on your website, it can confuse visitors and cause problems with search engines. Google, in particular, frowns on duplicate content within a website as a technical SEO issue which can affect ranking. There are several instances when duplicate content is both acceptable and necessary, but…
When Google introduced AMP (Accelerated Mobile Pages) as a lightweight alternative to large HTML pages, the adoption of AMP was limited. It looks like that is starting to change. In the last year alone, publishers have noticed double-digit growth in AMP usage. There are several reasons for this sudden increase…
Poor site coding and architecture can hurt the performance of your site in the search engine rankings. Often, someone designs a website and then the company spends money to optimize the SEO and tweak it for marketing purposes. The optimization is something that the designer needs to do during the…
We have known for some time now that page speed affects rankings on Google. However, now Google announced that ranking speed will be a factor for its upcoming mobile-first index. Currently searches from mobile phones still pulls content from the primary Google index. Going forward, all search results will pull…
Responsive design was one of the best things to come out of the development of the smartphone. It was devised to ensure that a single design could be used for a multi-resolution environment. However, if not done properly, responsive design can have some issues. Here are a few tips to…
WordPress is the number one content management system on the internet. It has 59% of the CMS market and runs 27% of all websites online. Which is why it is no surprise that almost any new site being setup runs on WordPress. Choosing a CMS is easy, the hard part…