SEO

There are times when we need to convince our bosses that a certain investment will bear returns. SEO is one of those investments. Often, it is because very few people have any understanding of SEO. The general assumption is that it is a costly and time-consuming process that the company…

Read More

The goal of SEO is more than just driving more traffic to your pages. You need to drive the right traffic, that converts at the right rates. Seeing traffic go up is not enough, you need to track and analyze the behavior beyond that point. Here is how you can…

Read More

With so many SEO tips online, people forget that the basics are just as important. Without the right base, it would take a lot of links and authority to rank. The recent focus on content and content quality has people putting more effort into writing at the expense of everything…

Read More