Articles by Admin

Site owners should need no convincing to work on site-performance. Google already uses site speed as a ranking signal, and with the upcoming mobile first index, loading speed will be more important. Unfortunately, according to a study Doubleclick, webmasters still don’t prioritize speed, especially for mobile sites: “Unfortunately, based on…

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The modern website is a completely different beast to a site from just a couple of years ago. People have very different expectations, and there are some basic minimums a website needs to remain credible and competitive. Here are some of the basic requirements your website should satisfy: Navigation The…

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It is official, from July 2018, page load speed will become a ranking factor in mobile search. This change, called the “Speed Update” will start off with only a small percentage of search queries. However, as with other Google Search changes, will probably hit the full index soon after. The…

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On any site that measures web traffic, YouTube is the second most visited website in the world. One of the biggest mistakes marketers make on the video site is to treat it like a social network. Instead, marketers should focus on optimizing content, rather than simply producing and posting content….

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When you have duplicate content on your website, it can confuse visitors and cause problems with search engines. Google, in particular, frowns on duplicate content within a website as a technical SEO issue which can affect ranking. There are several instances when duplicate content is both acceptable and necessary, but…

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There is no single best language when it comes to web development. Instead, a good designer uses several languages to arrive at the final product we see on screen. There are various levels of the development languages. In this article, we will look at the basic building blocks of a…

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When Google introduced AMP (Accelerated Mobile Pages) as a lightweight alternative to large HTML pages, the adoption of AMP was limited. It looks like that is starting to change. In the last year alone, publishers have noticed double-digit growth in AMP usage. There are several reasons for this sudden increase…

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There are times when we need to convince our bosses that a certain investment will bear returns. SEO is one of those investments. Often, it is because very few people have any understanding of SEO. The general assumption is that it is a costly and time-consuming process that the company…

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The goal of SEO is more than just driving more traffic to your pages. You need to drive the right traffic, that converts at the right rates. Seeing traffic go up is not enough, you need to track and analyze the behavior beyond that point. Here is how you can…

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