The page layout, images, fonts and colors are some of the factors that would determine the success and failure of a website. Sites with low bounce and high conversion rates often have ideal layouts to help their audience browse through the site and have a nice user experience. One of the most important aspects to consider while designing a web page is to ensure that visitors are able to find the information that they are looking for. The tips below might help you improve your page design.
A logo is an important part of your branding. It is the first image that customers would associate with your company. Therefore, it is better to opt for a polished, professional logo and to have it linked to your homepage in order to facilitate visitors’ navigation.
The use of intuitive navigation will drive the focus of the visitor on calls to action and primary information that you want them to notice. This type of navigation does not confuse the visitor with less important information. For instance, call to actions should be placed at the top of pages while less important links at the footer.
Get Rid of Clutter
Overloading your page with images, graphics and animations is the best way to confuse visitors and draw their attention away from the core of the page. By limiting competing calls to actions and visual clutter, you would be able to drive visitors to the most important parts of your page.